I recently noticed a competitor gaining lots of suspicious reviews on Google. After researching and making a few phone calls, I discovered that they were paying a service to write reviews. After speaking to the Manager of this review company, I was told that yes, " We collect reviews from the Florists and accept them all at face value". Long story short, they basically trust that whatever and how many reviews that you send to this company, they will post them.
It's not difficult to spot these fake/phony reviews. You must search using a desktop computer or laptop. When you search for a florist in boca raton, you will see lots of florists with lots of reviews, including Exceptional Flowers & Gifts ( me ). If you click on each individual florists link, you will see the # of reviews they have. We have 209, thank you very much :) If you click on the link under "Google User" you will see every review written by each reviewer. Well I became suspicious when I saw 50, 75 , even 100 or more reviews written by the same person. Upon reviewing these reviews, I noticed patterns and obvious fake, spammy reviews. The reviewer was reviewing every and all businesses in many states throughout the country. You may think that it's possible that a person used many different products and services from different companies. And that would be possible. However, these reviewers wrote reviews about purchasing cars, boats, houses, RV's, Campers, motorcycles, etc. This same reviewer claims to have purchased all these luxuries from different dealers throughout the country. They have written reviews for the same company, for all of their South Florida locations.
The review company seems to have found a loophole with Google and lots of businesses are taking advantage of this. It's not fair to any of us. It's not fair to you, the consumer. It's not fair to the recipient of the Flowers or Gift. Most of all, it's not fair to us. We pride ourselves on Exceptional customer service and satisfaction. There is a reason we have well over 325 reviews and a 4.8/5 Star Google rating.
We've lasted through two wars and the worst recession in history. Not because we are lucky or have gobs of money. It's because we provide a fresh product, expertly arranged, and backed by customer service like it was when we were kids.
Order from us, Exceptional Flowers & Gifts. You will always get the freshest product at a very fair competitive price and professional arranged by one of our very talented, experienced designers.
In closing, to spot fake reviews, simply look how many reviews each reviewer wrote. Read them and notice patterns. Spelling mistakes repeated, reviews for the same types of businesses, reviews for multiple locations, reviews that are from businesses scattered throughout the country. Reviews for multiple products and/or services in different states.
